Connect your Instagram account so comments and messages become signals your agents can act on.
Where
Integrations → Instagram
You'll need
Admin access in GTM and a Business or Creator account
Result
Comments and DMs become signals
What becomes a signal
| Included | Not included |
|---|---|
| Comments on your posts | Post likes |
| New direct messages | Follower lists |
Earlier comments and messages aren't imported, and new ones can take a little while to appear.
Connect
1 Open Integrations → Instagram
Admins only.
2 Select Connect
Approve comment and message access. You don't need a Facebook Page.
Good to know
- Instagram also asks for publishing and analytics access. GTM uses the connection for signals and account management.
Disconnect
In Integrations → Instagram, select Disconnect.
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