Key terms

Words you'll see in GTM and in sales, in plain English.

Selling

Term	What it means
Go-to-market (GTM)	How a company finds customers and sells to them
ICP	Ideal customer profile. The kind of company that buys from you most, like "software companies with 10 or more salespeople."
Account	A company you sell to, or want to
Prospect	A person who might buy from you
Buying signal	News that says a company may need you now, like hiring salespeople or raising money
Outreach	Reaching out to people, by email or LinkedIn
Cold email	An email to someone who doesn't know you yet. GTM calls these first emails.
Follow-up	The next message, when someone hasn't replied
Lead	A person you could sell to, often one in a list or campaign
Campaign	A set of emails sent to a list of leads, in an outreach tool like Instantly or Smartlead
Pipeline	The deals you're working on, from first talk to signed
CRM	Where your team tracks customers and deals, like HubSpot or Salesforce

In GTM

Term	What it means
Company Brief	GTM's notes on your company: what you sell, who buys it and why. Agents use it to decide who fits.
Agent	A helper that does one job for you, on a schedule or when you ask
Draft	A message an agent wrote. It waits for you in the Inbox.
Inbox	Where you approve drafts and answer replies
Directory	Your list of people and companies
ICP fit	A score from 0 to 100 for how well a person or company matches your Company Brief
Run	One time an agent does its job
Trigger	What starts a run: a schedule, you asking, or something happening in a connected app
Signal	Activity GTM picks up for your agents to act on, like a comment on your company's LinkedIn post
Chats	Where you ask GTM anything. Each chat keeps its own history.
Library	Your files: the Company Brief and everything GTM saves for you
Workspace	Your team's space in GTM, with its own agents, Directory and Library
Admin, member	Admins can change workspace settings, sending and shared apps. Members can do everything else. See Team and permissions.

Connecting tools

Term	What it means
Integration	A tool you connect to GTM, like your CRM or Slack
API key	A password-like code an app gives you, so another app can use it on your behalf
MCP	A standard way for AI tools, like Claude or ChatGPT, to use other apps such as GTM

Email

Term	What it means
Domain	The part of an email address after the @, like acme.com
Subdomain	A name under your domain, like agents.acme.com. Mail sent from it is kept apart from acme.com.
DNS	Your domain's settings. They live wherever you bought the domain, like GoDaddy or Cloudflare.
DNS record	One line in those settings
Sender reputation	How much inboxes trust your mail. Sending too much, too fast lowers it, and your mail lands in spam.
Warm-up	Sending a little at first and more each week, to build that trust
Bounce	An email that couldn't be delivered

LinkedIn

Term	What it means
Connection request	An invite to connect, with an optional short note
Message	A note to someone you're already connected with
DM	A direct message: a private message to one person